The measures should be tailored to the needs of women planning to start their own business (preliminary surveys can be conducted to find out). This means that the measures should address issues that are relevant especially for female entrepreneurs (such as combining business and family, business models for social impact startups, tolerance for making mistakes, dealing with discrimination etc.) and also include the very first stages of startup support (raising awareness for the possibilities of starting one’s own business, development of business ideas, promotion of creativity and ingenuity). Then measures can also cover ‘general’ startup issues, but which are offered in a format specifically tailored to female entrepreneurs (for example: ‘approaching investors for female entrepreneurs’, ‘pitch training for female entrepreneurs’ etc.)
The measures can be offered either for women only in a ‘safe space’ or for both women and men in an open format. Apart from skills development courses, the teaching of soft skills, networking events and female role models sharing their experience also count as specific measures.
However, the individual support offered by the startup network to the female entrepreneurs as part of the funding programme does not count as a female entrepreneur-specific measure as it is a basic element of the programme already. In any case, startup networks should seek to design their services in a way that is tailored to women’s needs, involve female entrepreneurs who can serve as role models and raise the visibility of female entrepreneurs in their public outreach activities.